Union forces launched Hong cat blue rabbit derivatives environmental children's furniture
And domestic animation giant macro dream have joined forces to Union force launched Rainbow Cat and Blue Rabbit green children pine Furniture Recent China Youth Children's Furniture Rising star ---- Power Enterprise Confederation (China) Holdings Limited and has "made the first cartoon brand," said Wang Meng Cartoon Group formally agreed a strategic alliance, a macro dream of young children in the PRC region Furniture product licensees. Power League Group Rainbow Cat and Blue Rabbit started using the animated cartoon series for the prototype design and development of the young children's furniture, pine green will also March 18, 2008 Furniture Fair in Guangzhou and Consumption Are met.
Animation Industry has been recognized as the world's hottest rising industry, animation industry in China will have over 100 billion yuan output value of the huge space for development. Traditional concepts, the field of animation derivatives focus Food , Toys, gifts, Children's Clothing Fields, never with the youth furniture, household items linked.
2005 4 months, the force Union (China) Holdings Limited and the United States Walt Disney Company establish strategic Cooperation Relations, The Walt Disney edge Union Group in Greater China, the official children's furniture product design, production, marketing authorization, a children's furniture market in China only to the classic image of cartoon animation prototype furniture design, production and sales of businesses; Meanwhile, the AU force the Group "Youth Animation Home Experience Center" concept, the animation industry, household products as derivatives, to the family Life Way with the animation of a combination of retail and cultural patterns. Company by reference " IKEA (See map) "and" States United States "The successful experience of home-space as a vector, integrated animation cartoon image of many household items, creating animation and cultural experience as the leading consumer home and animation combined with other derivative products to sell. After nearly two years of development, force Union Group juvenile furniture market in China, the rapid rise of a young rising star of children's furniture market, its "Youth Animation Experience Center home" mode of operation to attract macro Dream Group, Time Warner and other famous brands animation concerns, and domestic animation first co-branding strategy to fully demonstrate the unlimited prospects for China's animation market; the same time, force Union Group mode of operation has also attracted Venture Capital Attention, now, power alliance with the United States Alex Huayin Group has reached a preliminary cooperation agreement venture capital justice, the late Romy tight drum which is being investigated.
Through careful analysis of the current status of Chinese furniture, especially the status of young children's furniture products, power alliance group carefully analyzed the macro Dream Group to create a series of animated characters represent a good image of the rainbow through the implantation of pine products Cat and Blue Rabbit brand image and brand concept, introduced the theme with the Rainbow Cat and Blue Rabbit series of children consistent with pine furniture. Rainbow Blue cat rabbit followed by the representative of the brand concept, Union forces launched a series of Rainbow Cat and Blue Rabbit Children's pine products are all approved by the Department by the United Nations human material for the pollution-free environment. European Fenlan Song, Timber Extremely high quality, tree section of small and small, beautiful texture, internal stress is small, less will be within the crack. Raw materials All skim origin in Finland, dehydration, drying after processing the beginning of the fine processing of raw materials, maintaining a pine plain texture and lifelike texture, pure and bright color. With timber stability, physical compression, shear, nail strong salient features. Meanwhile, Rainbow Blue cat rabbit baby furniture used in all " Cleaner Production ", In the production process to minimize the use, not toxic and harmful materials; more with less paint, not leather craft, to ensure that the product Log Real.
Wang dream big and reach of domestic animation long-term strategic alliance illustrates unlimited market potential generated animation, and also indicates the cause of Union force is moving towards a new level. Power League and Wang dreams are convinced that this cooperation will certainly achieve great success and become a model for children's furniture industry Project Will also contribute to derivatives of Chinese animation industry, the disability standard plate.
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